Why Modern Teams Prefer a Cocktail Masterclass Over a Traditional Christmas Party

Holiday events have changed. More and more companies in Manchester are moving away from the classic sit-down dinner with predictable speeches and switching to experiences that feel fresher, more interactive and genuinely memorable.

Among all the options, a Cocktail Masterclass has quickly become one of the most appreciated choices — especially for teams looking for a relaxed, social and dynamic way to celebrate together.

In this article, we explore why this format works so well, how it builds stronger team connections, and why Dirextra Wine & Cocktails School is becoming a favourite for corporate groups across the city.

A Christmas Party Where Everyone Actually Participates

One of the biggest challenges for end-of-year corporate events is inclusivity. Large dinners tend to split people into small groups; loud venues make conversation difficult; and not everyone enjoys dancing or staying out late.

A cocktail masterclass solves this with a built-in activity where everyone contributes — without pressure.

• Each participant makes their own drinks
• The instructor guides the group step by step
• The atmosphere stays light, engaging and fun
• No awkward moments or forced interactions
• People learn, laugh and create something together

Se vuoi approfondire come rendiamo l’esperienza pratica, puoi leggere What Makes a Great Cocktail Masterclass?.

It Works for All Personality Types

Traditional parties often suit only part of the team.

Interactive experiences, however, balance dynamics in a natural way:

• Ideal for introverts (they have a task to focus on)
• Perfect for extroverts (they love the social energy)
• Managers and staff mix without hierarchy
• Everyone shares the same level of participation

Harvard Business Review highlights how shared, hands-on activities foster team cohesion more effectively than passive events.

👉 Harvard Business Review

An Experience That Feels Premium But Not Formal

A cocktail masterclass creates a refined atmosphere without any stiffness. The tools, techniques and ingredients make it feel professional, while the mood remains casual and festive.

At Dirextra, the experience takes place inside a real working bar — not in a meeting room — which helps the team relax and enjoy the moment authentically.

If you’re exploring different event formats, our upcoming guide How to Plan a Memorable Team-Building Event with Cocktails in Manchester will offer further inspiration.

What Your Team Will Learn (and Love)

During a class, participants get a taste of professional mixology — but always in an accessible, beginner-friendly way.

Typical Christmas cocktail session:

•  Welcome drink
• Demonstration by a professional mixologist
• Hands-on shaking and stirring
  
• Creation of two or three drinks
  
• Group cheers at the end

Easy to Book, Easy to Organise

Companies choose cocktail masterclasses because they require minimal planning:

• Fixed duration (around 120 minutes)
• Clear structure
• No need for external entertainment
• All equipment included
• Packages for different budgets
• Central Manchester location

Explore them here:

👉 Masterclasses & Experiences

Final Thoughts: A Christmas Party People Will Remember

In a time where employees value experiences over formal events, a cocktail masterclass offers the perfect balance: fun, hands-on, educational and personal. It turns an ordinary Christmas celebration into a moment of connection — something teams talk about long after December ends.