The Art of the Negroni: From Italy to Manchester

The Art of the Negroni: From Italy to Manchester

Few cocktails are as iconic as the Negroni. With its perfect balance of bitter, sweet, and aromatic notes, this Italian classic has not only endured for over a century but also evolved into a symbol of sophistication worldwide. From the cobblestone bars of Florence to the buzzing lounges of Manchester, the Negroni continues to inspire bartenders and drinkers alike.

A Brief History of the Negroni

Legend has it that the Negroni was born in Florence in 1919 when Count Camillo Negroni asked his bartender to strengthen his Americano by replacing soda water with gin. The result? A bold, bittersweet drink made with equal parts gin, Campari, and sweet vermouth—and an instant classic was born. Imbibe Magazine traces its roots and evolution through modern variations.

Why the Negroni Endures

Part of the Negroni’s enduring appeal is its simplicity. With just three ingredients, it allows for endless creativity while maintaining a familiar core. Bartenders around the world have reinterpreted the Negroni into countless riffs—the Boulevardier (with whiskey), the Sbagliato (with prosecco), and even barrel-aged or coffee-infused versions. Punch Drinkexplores how Negroni Week has helped cement its place in cocktail culture.

From Italy to Manchester

In Manchester, the Negroni has found new life in the city’s vibrant cocktail scene. Whether served in speakeasies or high-end bars, the drink has become a favorite among seasoned drinkers and curious newcomers. At Dirextra Wine & Cocktails School, we honour its roots while teaching guests how to make it flawlessly—and even add their personal twist.

What You Learn in a Cocktail Masterclass

In a hands-on Negroni session, you'll discover:

• How to balance bitter and sweet flavours

• The importance of quality vermouth and the right gin

• Garnishing techniques that elevate presentation

• Creative variations that reflect your own style

Interested in learning more? Discover what makes a great cocktail masterclass and why it's the best way to truly appreciate drinks like the Negroni.

Master the Negroni Yourself

Whether you're a Negroni purist or just curious to learn more, our cocktail masterclasses in Manchester offer the perfect setting to explore this timeless drink.

👉 Join a Cocktail Masterclass →

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